One Click
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One Click
Buy now with one-click. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top. Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to chose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions. Amazon.com was waiting to be discovered. It took Bezos's unqiue character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.
One Click
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
With Just One Click
"Reluctance was matched with a pit in my stomach; once I joined, anyone could randomly find me...did I really want to be found?" Chloe, a successful movie reviewer and serial dater, finds herself added as a friend by her first love. The one who left her at seventeen standing with a note in her hand as he simply walked away. Will she allow herself to open old wounds? Morgan, a loyal stay-at-home mom and wife, discovers one of her husband's friends is his very single and flirtatious ex-girlfriend from high school. Will obsession and jealousy tear her solid marriage apart when she hunts for the truth? Brynn, a lonely forty year-old living with her two distant teenage children and workaholic husband, fights temptation while revisiting the past with one of her friends. Will her deception destroy her family? Three lives changed forever WITH JUST ONE CLICK. Confirming a friend isn't as simple as it seems... but do these women have more in common than just Facebook?