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The Insider's Guide to the Colleges, 2011
Author: Staff of the Yale Daily News
language: en
Publisher: Macmillan + ORM
Release Date: 2010-06-15
For more than thirty-five years, The Insider's Guide to the Colleges has been the favorite resource of high school students across the country because it is the only comprehensive college reference researched and written by students for students. In interviews with hundreds of peers on campuses from New York to Hawaii and Florida to Alaska, our writers have sought out the inside scoop at every school on everything from the nightlife and professors to the newest dorms and wildest student organizations. In addition to the in-depth profiles of college life, this 37th edition has been revised and updated to include: * Essential statistics for every school, from acceptance rates to the most popular majors * A "College Finder" to help students zero in on the perfect school * Insider's packing list detailing what every college student really needs to bring * FYI sections with student opinions and outrageous off-the-cuff advice. The Insider's Guide to the Colleges cuts through the piles of brochures to get to the things that matter most to students, and by staying on top of trends and attitudes it delivers the straight talk students and parents need to choose the school that's the best fit.
The College Buzz Book
In this new edition, Vault publishes the entire surveys of current students and alumnni at more than 300 top undergraduate institutions, as well as the schools' responses to the comments. Each 4-to 5-page entry is composed of insider comments from students and alumni, as well as the schools' responses to the comments.
Life After the 30-Second Spot
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."