Nudging Green Behavioral Economics And Environmental Sustainability
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Nudging Green: Behavioral Economics and Environmental Sustainability
Our use or rather overuse of natural resources is having an increasingly drastic and adverse effect on the environment. Behavioural economics uses the concepts and elements of psychology and applies them in economic decision-making. It has been identified that behavioural economics can be used to tackle the issue of climate change by using ‘nudges’ to influence people to make choices that are more eco-friendly. Behavioural economics also accept the presence of cognitive biases in the decision-making process, and one solution to reduce the biases is instigating ‘nudges’ that increase the probability of making optimal decisions. The book therefore provides an in-depth understanding of the environmental and climatic issues and the role played by people’s psychology in addressing them. The book highlights cognitive biases and nudges that can be used to negate or reduce the negative impact of decision-making on the environment. The book provides a detailed explanation of the topic along with illustrations, tables, and case studies that make it easy to understand and apply the concepts. The methods, results, and topics covered in the book will be of particular interest to readers interested in behavioural economics, sustainable development, environmental conservation, and various biases that impact decision-making and the nudges that are used and can be used to bring environment protection. The main benefit that readers will derive from the book is a comprehensive understanding of behaviour, biases and nudge-based solutions and their potential to address major challenges faced while making decisions. The book is helpful for policymakers, researchers, practitioners, and students interested in behavioural economics, biases, sustainable development, and environmental protection.
Nudging Green: Behavioral Economics and Environmental Sustainability
Our use or rather overuse of natural resources is having an increasingly drastic and adverse effect on the environment. Behavioural economics uses the concepts and elements of psychology and applies them in economic decision-making. It has been identified that behavioural economics can be used to tackle the issue of climate change by using ‘nudges’ to influence people to make choices that are more eco-friendly. Behavioural economics also accept the presence of cognitive biases in the decision-making process, and one solution to reduce the biases is instigating ‘nudges’ that increase the probability of making optimal decisions. The book therefore provides an in-depth understanding of the environmental and climatic issues and the role played by people’s psychology in addressing them. The book highlights cognitive biases and nudges that can be used to negate or reduce the negative impact of decision-making on the environment. The book provides a detailed explanation of the topic along with illustrations, tables, and case studies that make it easy to understand and apply the concepts. The methods, results, and topics covered in the book will be of particular interest to readers interested in behavioural economics, sustainable development, environmental conservation, and various biases that impact decision-making and the nudges that are used and can be used to bring environment protection. The main benefit that readers will derive from the book is a comprehensive understanding of behaviour, biases and nudge-based solutions and their potential to address major challenges faced while making decisions. The book is helpful for policymakers, researchers, practitioners, and students interested in behavioural economics, biases, sustainable development, and environmental protection.
Behavioral Insights
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.