Nside Consumption
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Inside Consumption
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.
Inside Marketing
Author: Detlev Zwick
language: en
Publisher: Oxford University Press
Release Date: 2011-02-24
Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
New Supply Side Economics
This book investigates the basic theoretical framework and conducts a logical analysis of China’s new supply-side economics, while also providing a strategic path to remedy the plight of China’s economic development. From the perspective of connotation, theory and methods, China’s structural reform differs both from that proposed by the Western supply-side school or supply-side economics, and from that proposed by structural economists. The theoretical basis of supply-side structural reform falls under socialist political economics with Chinese characteristics, and the new supply-side economics represent an important component of socialist political economics with Chinese characteristics.