Not In The Script
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Not in the Script
Author: Amy Finnegan
language: en
Publisher: Bloomsbury Publishing
Release Date: 2014-10-09
As a gorgeous, glamorous and talented teen actress, it's no surprise to her friends and family that Emma Taylor lands a part on Coyote Hills, a hot new TV show being filmed in the Arizona desert. But it's going to be harder than she thinks to keep things professional when she meets Jake Elliott, THE supermodel of the moment and her co-star! With temperatures rising, on and off set, how will she keep her mind on the script?
The Micro-Script Rules: It's Not What People Hear. It's What They Repeat...
Know how to make 5 words beat 5,000? Or tell your whole story in a sentence of less? For communicators now, it 's critical. And the secret 's in The Micro-Script Rules: It 's not what people hear. It 's what they repeat Call it survival of the simplest: That 's the bottom line if you re in branding, politics, teaching, a business owner or advertiser anyone who communicates in this hyper-connected world. Because with 300 billion messages going by each second, we can t break through by delivering more data. Human brains want less. They want to make snap judgments on the least bit of info. They want us to package it for them--in Micro-Scripts. That 's why: A new product seizes 50% of the market in two years using 7 perfect words. A lawyer won the murder trial of the century with 8 simple words. Ernest Hemingway thought his greatest story ever was 6 words long. The fate of millions was changed by a war, based on a 2 word policy. A presidential election turned on a 4 word phrase. Imagine the power of magic words like these on your brand, your website, your business plan, your career. They re not just sound bites. They re story bites. Written the way we love to remember and repeat. Used by great communicators for 1,000 years. Now they re yours in a smart and entertaining book: The Micro-Script Rules. The Micro-Script Rules is dead on it 's how to verbalize a point of difference. --JACK TROUT, co-author of the legendary Positioning: The Battle for Your Mind The missing ingredient in most marketing is memorability Micro-Scripts solve that problem. -- AL RIES, co-author of the legendary Positioning: The Battle for Your Mind As Bill Schley shows, Micro-Scripts are big marketing. Now, anyone can dominate a market with a few well-placed words. Especially you. So what are you waiting for -- DAVID MEERMAN SCOTT, bestselling author, The New Rules of Marketing & PR This should be required reading for every candidate and campaign consultant. --JIM KITCHENS, Ph. D., President of The Kitchens Group WOW, one of the most important books you will read in your lifetime! --JASON JENNINGS, bestselling author, Less is More, Think BIG-Act Small
Flip the Script
THE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION. Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready? If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you. That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you. That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation. And as you'll see in this book, Oren has been in a lot of different situations. He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product. These days, it's not enough to make a great pitch. To get attention, create trust, and close the deal, you need to flip the script.