Nostalgic
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Intimations of Nostalgia
Author: Michael Hviid Jacobsen
language: en
Publisher: Policy Press
Release Date: 2021-11-05
This volume investigates the relationship between nostalgia and contemporary social issues. From history and political theory to marketing and media, each chapter discusses the way nostalgia has been presented within a specific disciplinary context and shows how nostalgia as a topic of research has evolved over time.
Nostalgia Marketing
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.
The Routledge Handbook of Nostalgia
The Routledge Handbook of Nostalgia serves as a guide to the complex and often contradictory concept of nostalgia, as well as the field of “nostalgia studies” more broadly. Nostalgia is an area of intense interest across several disciplines as well as within society and culture more generally. This handbook brings together an international, interdisciplinary team of researchers to survey the current landscape and identify common trends, achievements, and gaps in existing literature. Comprising 45 chapters, the volume covers the following topics: Disciplinary perspectives of nostalgias including philosophy, history, literature, and psychology. Conceptual aspects of nostalgia including homesickness, temporality, affectivity, and memory. Historical and political dimensions such as afro-nostalgia, populism, feminism, and queer nostalgia. Spatial and material aspects of nostalgia including ruins, regionalism, and objects. Media-related nostalgia such as analogue and digital nostalgia, reboots, revivals, gaming, and graphic novels. Essential reading for students and researchers working in nostalgia studies, this book will also be beneficial to related disciplines such as philosophy, anthropology, geography, history, and literature; cultural, media, heritage, museum, and film studies courses; and more generally for readers interested in how the past is represented and used in the present.