Nike Hypervenom
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Match World Cup 2014
MATCH World Cup 2014 is the ultimate guide to the world's greatest sporting event, from the makers of Match magazine. * Profiles of every team * Features and posters of all the star players * The expected highs and lows of the tournament * Key groups and games to watch Plus the low-down on Brazil as the host nation and info on the venues -- all in time for kick off of the championship on 12 June 2014. With hundreds of photographs, maps, chats and puzzles, Match World Cup 2014 is almost as good as being there!
The Secret Footballer's Guide to the Modern Game
The bestselling anonymous author is back with the ultimate book to challenge conventional footballing wisdom. This is football gift with a bit of attitude. Perfect for football fans and armchair referees alike. With his trademark wit, opinion and candour, The Secret Footballer will guide the reader through: The pass - geometry and positioning and intelligence; Fitness; Skills & dribbling; Power & passion; When to listen to your gaffer and when to ignore him; Data and how it is used on the pitch/in transfers; Football academies; Match fixing, diving and other dark deeds; Tunnel vision - what it takes to be a pro; What the pundits say and what they really mean; top 11s (goals to scapegoats, chants to stadiums); 'Bouncebackability' and other words that just aren't acceptable.
Empowering Brands with Customer Integration
Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.