Niche Marketing Why Small Is The New Big

Making Niche Marketing Work

Niche Marketing: Why Small is the New Big

In an age of mass marketing, niche marketing has emerged as a powerful strategy for businesses that want to differentiate themselves and build a loyal customer base. *Niche Marketing: Why Small is the New Big* explores the benefits of targeting specific, underserved segments of the market. The book explains how to identify profitable niches, develop tailored offerings, and position your brand as the go-to choice for your target audience. By focusing on smaller, more defined markets, businesses can craft more personalized marketing messages and create stronger customer relationships. You’ll learn how to take advantage of low competition, deliver high value, and build a community around your niche.

Déjà New Marketing

Deja Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the "new normal." New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: - Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer hangout. - E-mail marketing letters are often considered SPAM and don't even get opened. - Bricks and mortar stores are now being trumped by websites that offer e-commerce, online chat, blogs, and deep discounts. - Personal selling has never been harder since customers seem to hide behind voice mail and e-mail. - Getting your website found in a Google search is increasingly difficult as the battle for keywords rages. You need to do something better and different --- you need "Deja NEW Marketing." John Bradley Jackson is Director of the Center for Entrepreneurship at California State University, Fullerton and is an expert in marketing, sales, and new venture creation. Known affectionately as "Professor JJ," Jackson brings street-savvy marketing and sales experience from both Silicon Valley and Wall Street. He is the author of "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing." His resume includes public speaker, blogger, philanthropist, and horseman. He lives in Yorba Linda, California with his wife and three children.