Nfts Are A Scam Nfts Are The Future
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NFTs Are a Scam / NFTs Are the Future
The nationally bestselling author and streetwear entrepreneur Bobby Hundreds’s manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space. Bobby Hundreds has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. So when Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now fans could not only directly support artists and creators but also have a genuine stake in the success of the work. Here, Bobby saw a way for the Hundreds community to participate in the brand as never before. But was this a good idea? Are NFTs truly the future of creativity? Or just a fad? Are they a scam? Maybe they are all those things. In NFTs Are a Scam / NFTs Are the Future, Bobby digs deep into these questions and more: Are NFTs fashion? A cult? Already over? Just beginning? None of the answers are simple, and Bobby works through each with the thoughtfulness and hard-earned insight that have made him a fervently sought-after voice in conversations about creativity, commerce, and community in the digital age. Over the course of just a few years, NFTs have been celebrated and derided; fortunes have been made and lost, empires built and toppled, and Bobby has been, and remains, in the thick of it. For the reader sitting on a collection of NFTs, this is an obvious must-read. For those wondering what’s been going on—and why it’s worth paying attention to—it is the perfect primer.
Fools and JPEGs: The NFT Scam That Might Actually Work
Fools & JPEGs is a raw, unflinching exploration of the NFT phenomenon from one of the most active participants in its rise—and one of the few still standing after the dust has settled. In this book, Amir Soleymani (known widely as Mondoir) dives deep into the heart of Web3’s most chaotic revolution, tracing the arc from early ideals of decentralised digital ownership to the harsh realities of speculation, gatekeeping, and platform-driven power structures. Drawing from first-hand experience as a collector, gallery owner, and voice in the NFT space, Soleymani takes readers through the promises, pitfalls, and paradoxes that defined the NFT movement—from the $69 million Beeple sale to the collapse of creator royalties and beyond. But this isn’t a book that condemns NFTs. It’s a book that understands them. Fools & JPEGs is both critique and compass—examining the illusion of decentralisation, the role of media hype, the philosophical shift in how we view art, and the untapped potential of NFTs as infrastructure for digital identity, creativity, and community. For the artists who minted but didn’t sell, the collectors who bought into promises, and the institutions still watching from the sidelines—this is the book that separates the signal from the noise. NFTs were never the train. They’re the tracks. The question is: what will you build on them?
This Is Not a T-Shirt
The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.