Next Generation Coding
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Next-Generation Video Coding and Streaming
Reviews the new High Efficiency Video Coding (HEVC) standard and advancements in adaptive streaming technologies for use in broadband networks and the Internet This book describes next-generation video coding and streaming technologies with a comparative assessment of the strengths and weaknesses. Specific emphasis is placed on the H.265/HEVC video coding standard and adaptive bit rate video streaming. In addition to evaluating the impact of different types of video content and powerful feature sets on HEVC coding efficiency, the text provides an in-depth study on the practical performance of popular adaptive streaming platforms and useful tips for streaming optimization. Readers will learn of new over-the-top (OTT) online TV advancements, the direction of the broadband telecommunications industry, and the latest developments that will help keep implementation costs down and maximize return on infrastructure investment. Reviews the emerging High Efficiency Video Coding (HEVC) standard and compares its coding performance with the MPEG-4 Advanced Video Coding (AVC) and MPEG-2 standards Provides invaluable insights into the intra and inter coding efficiencies of HEVC, such as the impact of hierarchical block partitioning and new prediction modes Evaluates the performance of the Apple and Microsoft adaptive streaming platforms and presents innovative techniques related to aggregate stream bandwidth prediction, duplicate chunk Includes end-of-chapter homework problems and access to instructor slides Next-Generation Video Coding and Streaming is written for students, researchers, and industry professionals working in the field of video communications. Benny Bing has worked in academia for over 20 years. He has published over 80 research papers and 12 books, and has 6 video patents licensed to industry. He has served as a technical editor for several IEEE journals and an IEEE Communications Society Distinguished lecturer. He also received the National Association of Broadcasters (NAB) Technology Innovation Award for demonstrations of advanced media technologies.
Cracking Gen Z Code: A Guide To Selling The Next Generation
Cracking the Gen Z Code is the ultimate guide for businesses looking to understand and sell to the next generation of consumers. Gen Zers have grown up in the digital age, and their unique traits and characteristics set them apart from previous generations. This book provides insights into Gen Z's buying habits, the most effective marketing strategies, and the importance of authenticity, social responsibility, and inclusivity in building brand loyalty. Through in-depth analysis and real-world examples, this book will equip you with the tools to succeed in selling to Gen Z. Learn about the rise of online shopping and e-commerce, the significance of mobile-first strategies, and the impact of social media and influencer marketing. Discover how emerging technologies like VR, AR, and AI are shaping Gen Z's buying behavior and the importance of privacy and security in online experiences. In addition to practical advice on marketing and sales, Cracking the Gen Z Code explores the social issues and values that are important to this generation, including sustainability, social responsibility, and inclusivity. Learn how to build authentic connections and engage with Gen Z through cause-related marketing and purpose-driven initiatives. Whether you're a small business owner or a marketing professional, this book is a must-read for anyone looking to succeed in today's fast-paced and ever-changing marketplace. Order your copy of Cracking the Gen Z Code today and start selling to the next generation of consumers with confidence.
Advanced Video Coding for Next-Generation Multimedia Services
This book aims to bring together recent advances and applications of video coding. All chapters can be useful for researchers, engineers, graduate and postgraduate students, experts in this area, and hopefully also for people who are generally interested in video coding. The book includes nine carefully selected chapters. The chapters deal with advanced compression techniques for multimedia applications, concerning recent video coding standards, high efficiency video coding (HEVC), multiple description coding, region of interest (ROI) coding, shape compensation, error resilient algorithms for H.264/AVC, wavelet-based coding, facial video coding, and hardware implementations. This book provides several useful ideas for your own research and helps to bridge the gap between the basic video coding techniques and practical multimedia applications. We hope this book is enjoyable to read and will further contribute to video coding.