New Age Capitalism
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New Age Capitalism
Author: Kimberly J. Lau
language: en
Publisher: University of Pennsylvania Press
Release Date: 2015-11-10
The pursuit of health and wellness has become a fundamental and familiar part of everyday life in America. We are surrounded by an enticing world of products, practices, and promotions assuring health and happiness—cereal boxes claim that their contents can reduce the risk of heart disease, bars of aromatherapy soap seek to wash away our stresses, newspapers celebrate the wonders of the latest superfoods and herbal remedies. No longer confined to the domain of Western medicine, suggestions for healthy living often turn to alternatives originating in distant times and places, in cultures very different from our own. Diets from ancient or remote groups are presented as cures for everything from colds to cancer; exercise regimens based on Eastern philosophies are heralded as paths to physical health and spiritual wellbeing. In New Age Capitalism, Kimberly Lau examines the ideological work that has created this billion-dollar business and allowed "Eastern" and other non-Western traditions to be coopted by Western capitalism. Extending the orientalist logic to the business of health and wellness, American companies have created a lucrative and competitive market for their products, encouraging consumers to believe that they are making the right choices for personal as well as planetary health. In reality, alternative health practices have been commodified for an American public longing not only for health and wellness but also for authenticity, tradition, and a connection to the cultures of an imagined Edenic past. Although consumers might prefer to buy into "authentic" non-Western therapies, New Age Capitalism argues that the market economy makes this goal unattainable.
New Age Spirituality
New Age and holistic beliefs and practices - sometimes called the "new spirituality" - are widely distributed across modern global society. The fluid and popular nature of new age makes these movements a very challenging field to understand using traditional models of religious analysis. Rather than treating new age as an exotic specimen on the margins of 'proper' religion, "New Age Spirituality" examines these movements as a form of everyday or lived religion. The book brings together an international range of scholars to explore the key issues: insight, healing, divination, meditation, gnosis, extraordinary experiences, and interactions with gods, spirits and superhuman powers. Combining discussion of contemporary beliefs and practices with cutting-edge theoretical analysis, the book repositions new age spirituality at the forefront of the contemporary study of religion.
New Age, Neopagan, and New Religious Movements
Author: Hugh B. Urban
language: en
Publisher: Univ of California Press
Release Date: 2015-09-15
New Age, Neopagan, and New Religious Movements is the most extensive study to date of modern American alternative spiritual currents. Hugh B. Urban covers a range of emerging religions from the mid-nineteenth century to the present, including the Nation of Islam, Mormonism, Scientology, ISKCON, Wicca, the Church of Satan, Peoples Temple, and the Branch Davidians. This essential text engages students by addressing major theoretical and methodological issues in the study of new religions and is organized to guide students in their learning. Each chapter focuses on one important issue involving a particular faith group, providing readers with examples that illustrate larger issues in the study of religion and American culture. Urban addresses such questions as, Why has there been such a tremendous proliferation of new spiritual forms in the past 150 years, even as our society has become increasingly rational, scientific, technological, and secular? Why has the United States become the heartland for the explosion of new religious movements? How do we deal with complex legal debates, such as the use of peyote by the Native American Church or the practice of plural marriage by some Mormon communities? And how do we navigate issues of religious freedom and privacy in an age of religious violence, terrorism, and government surveillance?