Nep Principles And Functions Marketing B Com 2nd Sem Group B Mjc 2
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NEP Training And Development B. Com. 2nd Sem (MIC-2)
Author: Dr. F. C. Sharma
language: en
Publisher: SBPD Publications
Release Date: 2024-07-28
1. Training And Development 2. Management (Executive) Development 3. Resistance To Change 4. Designing of Training Programme and Training Process 5. Methods of Training 6. Evaluation of Training and Development Programme 7. Career Planning and Development 8. Employee Counselling
NEP Advertising Management B Com 2nd Sem (MIC-2)
Author: Dr. F. C. Sharma
language: en
Publisher: SBPD Publications
Release Date: 2024-02-14
1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).
NEP Personality Development And Communication 2nd Sem (SEC-2)
Author: Prof. (Dr. ) J. K. Sharma
language: en
Publisher: SBPD Publications
Release Date: 2024-07-24
1. Business Communication 2. Written Business Communication 3. International Communication 4. Business Letter Writing 5. Electronic Communication 6. Office Memorandum and Circular 7. Non-Verbal Aspects of Communication 8. Report Writing 9. Barriers and Breakdowns in Communication 10. Importance of Listening 11. Leading And Leadership 12. Work Conflict Management 13. Negotiation 14. Selling Skills