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Propaganda
Published in 1928, Propaganda is Bernays's frank and unsettling account of how public opinion is manufactured. Drawing on the psychological principles of his uncle Sigmund Freud, Bernays argued that mass behavior could be shaped without people knowing they were being influenced — what he called "the engineering of consent." Startling in its candor and chilling in its prescience, it remains the essential text for understanding the hidden architecture of modern persuasion.