Nate Diaz

Cage Kings

"A cultural and business history of the UFC, tracing the unlikely rise of mixed martial arts from what was derided in the '90s as "human cockfighting"-more violence than sport-to a global pop culture phenomenon.Senator John McCain once decried mixed martial arts as "human cockfighting," while the New York Times despaired that the sport offered a "pay-per-view prism" onto the decline of western civilization. But the violent spectacle of cage fighting no longer feels nearly as scandalous as it did when the sport debuted in 1993. Today, it's spoken of reverentially as a kind of "human chess" played out in real-time between two bodies and the UFC is one of the most valuable franchises in the world, worth more than any team in the NFL, NBA, or MLB and equal to what Disney paid to acquire Marvel Comics. Once banned in thirty-six states and hovering on the edge of bankruptcy, the UFC has evolved into a $10 billion industry. How did cage fighting go so mainstream? A rollicking behind-the-scenes account of one of the most spectacular upsets in American sports history, Kings of the Cage follows the desperate fighters, audacious promoters, fanboy bloggers, fatherly trainers, philosophical announcers, hustling sponsors, and three improbable twentysomething corporate titans on a darkly comic odyssey to normalize a new level of brutality in American pop culture-and make a fortune doing so. Stylishly written and poignantly observed, the book offers a provocative look at how the hollowing out of the American dream over the past three decades and the violence endemic to modern capitalism left us ready to embrace a sport like cage fighting"--

The Plant-Based Athlete

INSTANT NEW YORK TIMES BESTSELLER The only research-based guide for connecting a plant-based diet with peak athletic performance, featuring interviews with professional athletes who've made the switch from meat to plants. The Plant-Based Athlete by Matt Frazier and Robert Cheeke reveals the incontrovertible proof that the human body does not need meat, eggs, or dairy to be strong. Instead, research shows that a consciously calibrated plant-based diet offers the greatest possible recovery times, cell oxidation, injury prevention, and restorative sleep, and allows athletes to train more effectively, with better results. However, committing to a plant-based diet as an elite athlete, first-time marathoner, or weekend warrior isn't as simple as swapping vegetables for meat. Even the slightest food adjustments can impact performance. That's why Matt Frazier, founder of No Meat Athlete, and Robert Cheeke, founder of Vegan Bodybuilding, wrote this groundbreaking book, to guide those interested in making this important shift in how to do so with the best, most transformative results. The Plant-Based Athlete offers readers: A persuasive body of evidence for adopting a plant-based lifestyle, with key information about how macronutrients, micronutrients, and calories fuel a body running on plant foods An entire chapter devoted to protein - why plant sources of protein are preferable over meat, and how plant protein can be used to increase strength, muscle mass, and power 60+ delicious and nutritious plant-based recipes, including Veggie Burger Patties, Garden Meatballs, Summer Pasta Salad, Vegan Mac & Cheese, French Toast, Acai Bowl, and a High-Energy Smoothie Insights from winning plant-based athletes in nearly every sport including champion ultrarunners Rich Roll and Scott Jurek; former NFL player David Carter; champion boxers Yuri Foreman, Unsal Arik, Cam Awesome, and Vanessa Espinoza; and Olympic-level swimmers, cyclists, figure skaters, sprinters, and more. A Day in the Life of a Plant-Based Athlete - examples of what, when, and how different athletes eat to fuel their varied workouts An instant classic and mainstay on health and fitness shelves everywhere, The Plant-Based Athlete is the ultimate invitation for joining the growing community of athletes who use plants to power their workouts and their every day.

The Philippine Islands, 1493-1803