Name That Style
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Name That Style
How many art styles can you name? Can you tell the difference between Naturalism and Realism? How about Cubism and Impressionism? In this book, art lover Bob Raczka clearly explains the basics of fourteen different art styles, spanning the 1430s to the 1970s. He also introduces such stylish artists as Jan van Eyck, Joseph Turner and Juan Gris. So get ready to “brush up” on your sense of style!
Baseball Team Names
Professional baseball is full of arcane team names. The Los Angeles Dodgers, for instance, owe their nickname to the trolley tracks that honeycombed Brooklyn in the early 1880s. (Residents were "trolley dodgers.") From the Negro Leagues, there were the Pittsburgh Crawfords (sponsored early by the Crawford Bath House and Recreation Center); from the minors, the Tucson Waddies (slang for cowboy) and, later, the Montgomery Biscuits (for the would-be concessions staple); from overseas, the Adelaide, Australia, Bite (a shark reference but also a pun for bight) and the Bussum, Netherlands, Mr. Cocker HCAW (the sponsoring restaurant chain, followed by the acronym for the official team name, Honkbalclub Allan Weerbaar). This comprehensive reference book explains the nicknames of thousands of major and minor league franchises, Negro League and early independent black clubs, and international teams--from 1869 through 2011.
Hello, My Name Is Awesome
Author: Alexandra Watkins
language: en
Publisher: Berrett-Koehler Publishers
Release Date: 2014-09-15
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.