Museum Tickets
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Museums and Digital Culture
This book explores how digital culture is transforming museums in the 21st century. Offering a corpus of new evidence for readers to explore, the authors trace the digital evolution of the museum and that of their audiences, now fully immersed in digital life, from the Internet to home and work. In a world where life in code and digits has redefined human information behavior and dominates daily activity and communication, ubiquitous use of digital tools and technology is radically changing the social contexts and purposes of museum exhibitions and collections, the work of museum professionals and the expectations of visitors, real and virtual. Moving beyond their walls, with local and global communities, museums are evolving into highly dynamic, socially aware and relevant institutions as their connections to the global digital ecosystem are strengthened. As they adopt a visitor-centered model and design visitor experiences, their priorities shift to engage audiences, convey digital collections, and tell stories through exhibitions. This is all part of crafting a dynamic and innovative museum identity of the future, made whole by seamless integration with digital culture, digital thinking, aesthetics, seeing and hearing, where visitors are welcomed participants. The international and interdisciplinary chapter contributors include digital artists, academics, and museum professionals. In themed parts the chapters present varied evidence-based research and case studies on museum theory, philosophy, collections, exhibitions, libraries, digital art and digital future, to bring new insights and perspectives, designed to inspire readers. Enjoy the journey!
Museum Marketing and Strategy
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Scientific Knowledge Communication in Museums
This book explains the general principles of scientific and technical communication in the context of modern museums. It also examines, with the aid of informative case studies, the different means by which knowledge can be transmitted, including posters, objects, explanatory guidance, documentation, and catalogues. Highlighting the ever more important role of multimedia and virtual reality components in communicating understanding of and facilitating interaction with the displayed object, it explores how network communications systems and algorithms can be applied to offer individual users the information that is most pertinent to them. The book is supported by a Dynamic Museums app connected to museum databases where series of objects can be viewed via cloud computing and the Internet and printed using 3D printing technology. This book is of interest to a diverse readership, including all those who are responsible for museums’ collections, operations, and communications as well as those delivering or participating in courses on museums and their use, communication design and related topics.