Munari Fantasia
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Creative Actions and Organizations
Author: Simone D'Alessandro
language: en
Publisher: Cambridge Scholars Publishing
Release Date: 2020-12-09
This book details a 15-year theoretical and practical research study that destroys the clichés of creative processes and inaugurates a reflective sociology on serendipity. In today’s highly innovative organizations, creative processes are proceduralized in the form of techniques and give rise to routine phenomena. This text hybridizes paradigms such as Donati’s relational sociology, the Luhmanian systemic approach, Von Foerster’s radical constructivism, Sennett’s ideas on the craftsman, the ideas of Wittgenstein and Searle on language, and the ideas of Dummett and Goedel on logic, as well as Hofstadter’s on artificial intelligence. Drawing on over 600 works, including essays and articles, the currents of thought of scholars who have dealt with the topic are identified here. The 200 techniques surveyed present common elements, such as common meta-rules of opposition, combination, and separation that determine creative behavior and are triggered by a recursive but paradoxical relationship between thought and language.
Design as Art
How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs – these are just some of the subjects to which he turns his illuminating gaze.
The Neuroscientific Basis of Successful Design
The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.