Multivariate Data Analysis With Readings
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Multivariate Data Analysis with Readings
Key terms what is muitivariate analysis, impact of computer revolution and multivariate analysis defined. Multiple regression analysis, multiple discriminant analysis and multivariate analysis of variance. Canonical correlation analysis, factor analysis, cluster analysis, muldidimensional scaling, canjoint analysis, structural equation modeling, a mathematical representation in LISREL, notation. Path analysis: a method of computing structural coefficients. Overall goodness-of Fit measures for structural equation modeling. Application of multivariate data analysis.
Multivariate Data Analysis
For graduate courses in Marketing Research, Research Design and Data Analysis. For the non-statistician, this applications-oriented introduction to multivariate analysis reduces the amount of statistical notation and terminology used while focusing on the fundamental concepts that affect the use of specific techniques.