Multimodality In Translation Studies
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Translation and Multimodality
Translation and Multimodality: Beyond Words is one of the first books to explore how translation needs to be redefined and reconfigured in contexts where multiple modes of communication, such as writing, images, gesture, and music, occur simultaneously. Bringing together world-leading experts in translation theory and multimodality, each chapter explores important interconnections among these related, yet distinct, disciplines. As communication becomes ever more multimodal, the need to consider translation in multimodal contexts is increasingly vital. The various forms of meaning-making that have become prominent in the twenty-first century are already destabilising certain time-honoured translation-theoretic paradigms, causing old definitions and assumptions to appear inadequate. This ground-breaking volume explores these important issues in relation to multimodal translation with examples from literature, dance, music, TV, film, and the visual arts. Encouraging a greater convergence between these two significant disciplines, this text is essential for advanced students and researchers in Translation Studies, Linguistics, and Communication Studies.
Multimodality in Translation Studies
Focusing on multimodality in translation studies, this edited volume presents insights into the models, trends, and practices of multimodal translation across a variety of media contexts in contemporary China. The book is structured into five main themes, investigating audiovisual translation in digital media, multimodal translation of Chinese classics in print media, multimodal design in website translation, stance and ideology of paratexts in news translation, and the use of paralanguage and visual cues in quasi-on-site multimodal translation such as conference interpreting. Contributors draw on various theoretical models and research methods, including systemic functional multimodal discourse analysis, narrative theory, Skopos-functional theory, multimodal analysis of digital discourse, corpus-assisted multimodal analysis, questionnaire surveys, and interviews. The volume covers major topics in multimodal translation studies, ranging from emerging multimodal translation models to multimodal creativity in inter-lingual subtitling for social media, image framing in multimodal metaphor translation, and intersemiotic structure, information value, cohesion, and coherence in different textures of media translation. Through ample solid empirical studies, it aims to shed lights on the methodological development of multimodal translation across various media forms, including social media, websites, on-site interactions, and books. The title will be of great value to scholars and students studying linguistics, translation studies, multimodal discourse analysis, and digital media.
Intersemiotic Translation
This book explores the practical aspects of intersemiotic translation, examining how different signs and sign sets can be transposed into different kinds of semiotic forms of reference. Drawing on theories from translation studies, semiotics, philosophy and stylistics, the author seeks to understand what happens when texts are translated from one genre or modality to another, and makes use of examples ranging from written texts to advertising, images, music, painting, photography, and sculpture. She also analyses related topics such as the differences between Romance and Germanic languages, the difficulties that arise when attempts are made to translate figures of speech or elements of authorial style, and how this interdisciplinary field relates to traditional language-based translation. This book will be of interest to students, teachers, translators and researchers working in the fields of translation studies and multimodality in particular.