Multimedia Marketing Examples
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Proceedings of the 6th International Conference on Economic Management and Green Development
This proceedings book, together with the conference, looks forward to spark inspirations and promote collaborations. International Conference on Economic Management and Green Development (ICEMGD) is an annual conference aiming at bringing together researchers from the fields of economics, business management, public administration, and green development for the sharing of research methods and theoretical breakthroughs. The proceedings consist of papers accepted by the 6th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference. The papers have a diverse range of topics situated at the intersecting field of economic management, public administration, and green development. ICEMGD is working to provide a platform for international participants from fields like macro- and microeconomics, international economics, finance, agricultural economics, health economics, business management and marketing strategies, regional development studies, social governance, and sustainable development. The proceedings will be of interest to researchers, academics, professionals, and policy makers in the field of economic management, public administration, and development studies.
Mobile Marketing For Dummies
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Recent Trends and Developments in Social Software
Author: John Breslin
language: en
Publisher: Springer Science & Business Media
Release Date: 2010-10-08
BlogTalk, the International Conference on Social Software, brings together different groups of people using and advancing the Internet and its usage: technical and conceptual developers, researchers with interdisciplinary backgrounds, and practitioners alike. The focus is on social software as an expression of a culture that is based on the exchange of information, ideas and knowledge. The present volume includes 6 papers from BlogTalk 2008 as well as 11 papers from BlogTalk 2009. The areas discussed include: forms and consequences of emerging social software practices; social software in enterprise and educational environments; the political impact of social software; applications, prototypes, concepts and standards.