Move Fast Break Shit Burn Out
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Move Fast. Break Shit. Burn Out
This isn't your typical changemaking book, because it's not for your typical changemaker. It's for the innovators who can't stop taking in information, connecting dots, and changing the world-even when the world hasn't asked for it. Even when the changemaker desperately needs a break. If that sounds familiar, you aren't broken, difficult, or an.
Move Fast. Break Shit. Burn Out.
Author: Tracey Lovejoy
language: en
Publisher: Lioncrest Publishing
Release Date: 2020-10-13
This isn't your typical changemaking book, because it's not for your typical changemaker. It's for the innovators who can't stop taking in information, connecting dots, and changing the world-even when the world hasn't asked for it. Even when the changemaker desperately needs a break. If that sounds familiar, you aren't broken, difficult, or an incurable workaholic. You're a Catalyst, and authors Tracey Lovejoy and Shannon Lucas believe that means you're a rock star. You just need to have the language to understand your process and key tools to help you survive it. As Catalysts themselves, Tracey and Shannon work to make Catalysts better understood, connected, and supported in their processes. Instead of a how-to, they've created a personal operations manual that will help you move fast without losing people, break shit with intentionality, and lessen the intensity of the burnout cycle. Move Fast. Break Shit. Burn Out. won't tell you to stop working-it will help you finally, sustainably work well.
Hey, Whipple, Squeeze This
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.