Motorsport
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The Future of Motorsports
This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future. Presenting a set of thematic essays and multi-disciplinary case studies, the book demonstrates that motorsport continues to play a significant role in relationships between the automotive industry, nationalism, industrialisation, and capitalism as well as motorsports’ position as a feature of contemporary popular culture. Examining issues such as event management and legacy, environmental sustainability and ‘greenwashing’, diversity and inclusion, the rise of gaming and esports, and the use of sport as political soft power around the world across multiple motorsport disciplines, the book shines fascinating new light on this innovative but sometimes problematic industry. This is essential reading for all advanced students, researchers, managers, strategists, sponsors, and other stakeholders working at the nexus of motorsport, business, politics, and culture.
The Economics of Motorsports
This book, the first study of its kind, examines the economics behind motorsports, in particular Formula One. Chapters discuss the costs involved in Formula racing and how they are borne by teams, promoters and racers. The book also looks at how society, the public and the private sectors stand to benefit economically from the motorsport industry. Other issues like the economics of TV rights, sponsorship and sustainability are also addressed, again for the first time in an economics book. Moving beyond the economics of what happens off the track, the book also undertakes a serious examination of what goes in to making a winning team and what having a winning racer can do for a team’s fortunes. Mourão’s highly relevant and contemporary book also looks at how motorsport teams confront the challenges of the modern sporting world, including the changing dynamics of sports media and considers the future of Formula 1 as motorsports evolve.
Motorsport's Military Heroes
Author: Bryan Lightbody
language: en
Publisher: Pen and Sword Military
Release Date: 2022-09-08
Motorsport has many iconic names attached to it. It has many that are celebrated as heroes in their chosen sport. However, what perhaps is less well known is how many of the motorsport icons of the twentieth century carried out acts of real-life bravery, many during war time, but some in selfless acts of bravery in saving the lives of their fellow competitors. Some of the iconic names of motorsport are linked to the great conflicts of the twentieth century. Enzo Ferrari served during World War One, the most revered of the 1920s Bentley Boys were all World War One veterans such as John Duff, Bernard Rubin, Woolf Barnato, Sammy Davis and Glen Kidston. World War One American flying ace Eddie Rickenbacker was an Indianapolis 500 racing driver. Muriel Thompson, Military Medal, who became a World War One ambulance driver, was not only a chauffeur for suffragette Emeline Pankhurst, but raced at Brooklands before the war. Commentator Murray Walker was a World War Two tank commander, fellow commentator Raymond Baxter was a Spitfire pilot who was mentioned in dispatches for bravery. Carroll Shelby was a United States Army Airforce pilot and instructor with a reputation for great leadership. His friend, engineer and racing driver Ken Miles, served throughout the war as a specialist in tank recovery, landing as part of the D-Day operations. These are just a few of the most notable names from a group of men and women who risked all in conflict, before risking all on the track profiled in this book.