Moin And The Monster Question Answer


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The Lost Fragrance of Infinity


The Lost Fragrance of Infinity

Author: Moin Mir

language: en

Publisher: Roli Books Private Limited

Release Date: 2021-06-07


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Moin Mir is a London based writer of Indian origin. He began writing under the influence of his grandfather, a scholar of Sufism, Omar Khayyam and Mirza Ghalib. He is the author of the critically acclaimed book Surat: Fall of a Port, Rise of a Prince. The Lost Fragrance of Infinity is his second book. Mir speaks frequently at leading international literature festivals on topics ranging from Sufism, history and travel writing.

Sacred Kingship in World History


Sacred Kingship in World History

Author: A. Azfar Moin

language: en

Publisher: Columbia University Press

Release Date: 2022-05-10


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Sacred kingship has been the core political form, in small-scale societies and in vast empires, for much of world history. This collaborative and interdisciplinary book recasts the relationship between religion and politics by exploring this institution in long-term and global comparative perspective. Editors A. Azfar Moin and Alan Strathern present a theoretical framework for understanding sacred kingship, which leading scholars reflect on and respond to in a series of essays. They distinguish between two separate but complementary religious tendencies, immanentism and transcendentalism, which mold kings into divinized or righteous rulers, respectively. Whereas immanence demands priestly and cosmic rites from kings to sustain the flourishing of life, transcendence turns the focus to salvation and subordinates rulers to higher ethical objectives. Secular modernity does not end the struggle between immanence and transcendence—flourishing and righteousness—but only displaces it from kings onto nations and individuals. After an essay by Marshall Sahlins that ranges from the Pacific to the Arctic, the book contains chapters on religion and kingship in settings as far-flung as ancient Egypt, classical Greece, medieval Islam, Mughal India, modern European drama, and ISIS. Sacred Kingship in World History sheds new light on how religion has constructed rulership, with implications spanning global history, religious studies, political theory, and anthropology.

Storytelling in Marketing and Brand Communications


Storytelling in Marketing and Brand Communications

Author: S M A Moin

language: en

Publisher: Taylor & Francis

Release Date: 2024-07-12


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Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools, and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications. Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science. With a balance of theories and practice, including conceptual models, tools and techniques, this book offers valuable insights, allowing researchers, academics as well as astute marketing practitioners and students to follow how the art of storytelling, empowered by science and technology, is transforming the discourse of brand communications in the imagination age.