Mini Four Carrefour
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Logistics Operations, Supply Chain Management and Sustainability
The aim of this book is to present qualitative and qualitative aspects of logistics operations and supply chain management which help to implement the sustainable policy principles in the companies and public sector’s institutions. Authors in individual chapters address the issues related to reverse network configuration, forward and reverse supply chain integration, CO2 reduction in transportation, improvement of the production operations and management of the recovery activities. Some best practices from different countries and industries are presented. This book will be valuable to both academics and practitioners wishing to deepen their knowledge in the field of logistics operations and management with regard to sustainability issues.
International Marketing
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.