Mine Your Language
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Mine Your Language
Author: Abhishek Borah
language: en
Publisher: Penguin Random House India Private Limited
Release Date: 2024-03-18
Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!
Languages of the Mind
Over the past two decades, Ray Jackendoff has persistently tackled difficult issues in the theory of mind and related theories of cognitive processing. Chief among his contributions is a formal theory that elaborates the nature of language and its relationship to a broad set of other domains. Languages of the Mind provides convenient access to Jackendoff's work over the past five years on the nature of mental representations in a variety of cognitive domains, in the context of a detailed theory of the level of conceptual structure developed in his earlier books Semantics and Cognition and Consciousness and the Computational Mind. The first two chapters summarize the theory of levels of mental representation ("languages of the mind") and their relationships to each other and show how conceptual structure can be approached along lines familiar from syntactic and phonological theory. From this background, subsequent chapters develop issues in word learning (and its pertinence to the Piaget-Chomsky debate) and the relation of conceptual structure to the understanding of physical space. Further chapters apply the theory to domains outside of traditional cognitive science. They include an approach to social and cultural cognition modeled on first principles of linguistic theory, the beginnings of a formal description of psychodynamic phenomena, and a discussion of musical parsing and its relation to musical affect that bears on current disputes in linguistic parsing. The final chapter takes up a long-standing conflict between philosophical and psychological approaches to the study of mind, arguing that mental representations should be regarded purely in terms of the combinatorial organization of brain states, and that the philosophical insistence on the intentionality of mental states should be abandoned.
The Atlas of Pidgin and Creole Language Structures
Author: Susanne Maria Michaelis
language: en
Publisher: Oxford University Press, USA
Release Date: 2013-09-05
The Atlas presents commentaries and colour maps showing how 130 linguistic features - phonological, syntactic, morphological, and lexical - are distributed among the world's pidgins and creoles. Designed and written by the world's leading experts, it is a unique resource of outstanding value for linguists of all persuasions throughout the world.