Microeconomics An Intuitive Approach With Calculus

Microeconomics

Is it more efficient to rent a car or take taxis while on vacation? How do coupons change demand? MICROECONOMICS: AN INTUITIVE APPROACH explains the economic theory underlying everyday choices in a fun and conversational way. While showing the big picture of economic intuition, this easy-to-read text also aids conceptual thinking with careful analysis. Each copy includes access to online LiveGraphs -- a suite of interactive, animated graphs that allows you to view dimensional graphs and functions illustrated in the book, as well as some additional graphs that are not in the printed text. LiveGraphs and the Study Guide are accessible through the access code that is included with the purchase of a new text.

Microeconomics

Using intuition, a conversational writing style, everyday examples and outstanding graphs to present microeconomic theory as a way of looking at the world, MICROECONOMICS: AN INTUITIVE APPROACH, International Edition sets a new standard for clarity in the course and requires no prior background in calculus. It builds on the foundation of individual behavior, showing students the big picture of economic intuition while developing conceptual thinking skills with carefully written analysis. The first chapters establish a set of tools based on utility functions, so students learn about supply and demand in context, with a solid understanding of the underpinnings of those concepts. The package offers unprecedented flexibility in terms of topical coverage and graphical analysis. Each new copy of the text also includes access to a premium website featuring Nechyba’s LiveGraphs – a suite of interactive, animated graphs that allows students to view dimensional graphs and functions illustrated in the book, as well as some additional graphs that are not in the printed text. Students can play and replay the LiveGraphs while listening to a brief explanation of the graphs.

Intermediate Microeconomics