Michael Jordan Inc
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Michael Jordan, Inc.
Author: David L. Andrews
language: en
Publisher: State University of New York Press
Release Date: 2001-08-09
Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace—foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.
Commodified and Criminalized
Author: David J. Leonard
language: en
Publisher: Bloomsbury Publishing USA
Release Date: 2010-12-28
Commodified and Criminalized examines the centrality of sport to discussions of racial ideologies and racist practices in the 21st century. It disputes familiar refrains of racial progress, arguing that athletes sit in a contradictory position masked by the logics of new racism and dominant white racial frames. Contributors discuss athletes ranging from Tiger Woods and Serena Williams to Freddy Adu and Shani Davis. Through dynamic case studies, Commodified and Criminalized unpacks the conversation between black athletes and colorblind discourse, while challenging the assumptions of contemporary sports culture. The contributors in this provocative collection push the conversation beyond the playing field and beyond the racial landscape of sports culture to explore the connections between sports representations and a broader history of racialized violence.
Ball Don't Lie
Author: Santiago Colás
language: en
Publisher: Temple University Press
Release Date: 2016-04-05
Pro basketball player Rasheed Wallace often exclaimed the pragmatic truth “Ball don’t lie!” during a game. It is a protest against a referee’s bad calls. But the slogan, which originated in pickup games, brings the reality of a racialized urban playground into mainstream American popular culture. In Ball Don’t Lie!, Yago Colás traces the various forms of power at work in the intersections between basketball and language from the game’s invention to the present day. He critiques existing popular myths concerning the history of basketball, contextualizes them, and presents an alternative history of the sport inspired by innovations. Colás emphasizes the creative prerogative of players and the ways in which their innovations shape—and are shaped by—broader cultural and social phenomena. Ball Don't Lie! shows that basketball cannot be reduced to a single, fixed or timeless essence but instead is a continually evolving exhibition of physical culture that flexibly adapts to and sparks changes in American society.