Media Translation Examples
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(Multi) Media Translation
Author: Yves Gambier
language: en
Publisher: John Benjamins Publishing
Release Date: 2001-01-01
This work considers the impact of technology on our command of (foreign) languages, and the effects that our (lack of) linguistic skills have on technology, even though modern communications technology implies mulitlingualism, yet at the same time paves the way for the development of a "lingua franca". The challenges are not only industrial, political, social administrative, judicial, ethical; they are also cultural and linguistic. This volume is a collection of essays and the edited results of some of the presentations and debates from two international forums on the subject.
Translation, Translation
Translation Translation contributes to current debate on the question of translation dealt with in an interdisciplinary perspective, with implications not only of a theoretical order but also of the didactic and the practical orders. In the context of globalization the question of translation is fundamental for education and responds to new community needs with reference to Europe and more extensively to the international world. In its most obvious sense translation concerns verbal texts and their relations among different languages. However, to remain within the sphere of verbal signs, languages consist of a plurality of different languages that also relate to each other through translation processes. Moreover, translation occurs between verbal languages and nonverbal languages and among nonverbal languages without necessarily involving verbal languages. Thus far the allusion is to translation processes within the sphere of anthroposemiosis. But translation occurs among signs and the signs implicated are those of the semiosic sphere in its totality, which are not exclusively signs of the linguistic-verbal order. Beyond anthroposemiosis, translation is a fact of life and invests the entire biosphere or biosemiosphere, as clearly evidenced by research in "biosemiotics", for where there is life there are signs, and where there are signs or semiosic processes there is translation, indeed semiosic processes are translation processes. According to this approach reflection on translation obviously cannot be restricted to the domain of linguistics but must necessarily involve semiotics, the general science or theory of signs. In this theoretical framework essays have been included not only from major translation experts, but also from researchers working in different areas, in addition to semiotics and linguistics, also philosophy, literary criticism, cultural studies, gender studies, biology, and the medical sciences. All scholars work on problems of translation in the light of their own special competencies and interests.
Sayyb Translation Journal (STJ) volume 5, 2013
Author: Ali Almanna
language: en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date: 2015-06-30
ABSTRACT One of the increasing linguistic practices in writing economic newspaper articles and reports is the use of metaphors from the source domain of war. In fact, there is no clear-cut answer as to why this is practiced, but apparently the two domains have some elements in common even though they are different realms of knowledge. This paper is based on data collected from economic newspaper articles which areremarkably abundant in war metaphors that describe the economic situation in general and the last economic crisis in specific and its consequences. Various reasons have been detected for mapping the domain of war onto the domain of economics. Among them is the intention to impress and attract the audience to read the article, to raise awareness of a certain economic event or phenomenon, or for prosodic purposes. Also, this paper investigates the techniques according to which war metaphors are rendered into Arabic. The strategies of translation may involve aradical