Media Messages In The 2022 Midterm Election


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Media Messages in the 2022 Midterm Election


Media Messages in the 2022 Midterm Election

Author: John Allen Hendricks

language: en

Publisher: Taylor & Francis

Release Date: 2025-04-29


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The 2022 midterms marked a transformative moment in American politics, as the combined influence of legacy media and social platforms reached new heights. Traditional outlets like television news and print journalism set the stage, while a vast digital ecosystem—spanning Facebook, TikTok, YouTube, and more—enabled campaigns to amplify messages on issues like abortion rights, the economy, and immigration. As these platforms shaped the voter experience in a fragmented and often- polarized media environment, campaigns and citizens harnessed their power to reach diverse audiences and build momentum across both established and emerging channels. This book offers a compelling, scholarly exploration of these dynamics, revealing how communication across traditional and digital media shaped an election forecasted as a Republican “red wave” but instead delivered unexpected, narrower results. Through detailed analyses, data- driven research, and case studies from high- profile races, this book uncovers how media strategies influenced voter behavior, shaped public discourse, and framed electoral outcomes. Essential for academics, political analysts, and media professionals, this work provides crucial insights into the evolving role of media in U.S. elections and the weighty implications for future democratic engagement.

Understanding the 2022 U.S. Midterm Congressional Elections


Understanding the 2022 U.S. Midterm Congressional Elections

Author: Joel Sievert

language: en

Publisher: Taylor & Francis

Release Date: 2025-06-27


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This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did. The 2022 midterm congressional elections were full of surprises. Most political observers expected the Republicans to gain substantial majority in House of Representatives, but instead, they secured a narrow majority in the House and lost control of the Senate. So, what happened? Did former President Donald Trump have a negative effect on Republican prospects in both the House and Senate? What was the role of recent abortion decisions by the U.S. Supreme Court in shaping outcomes in House and Senate elections? Did redistricting play a major part in shaping the electoral context in a way that favoured one party or the other? What about candidate quality— that is, did variation in the quality of congressional candidates matter? What was the role of social media in the 2022 congressional elections? In this book, the authors explore these important questions. This book will appeal to scholars, students, and political analysts interested in U.S. elections, contemporary U.S. politics, public policy, and political behaviour. The chapters in this book were originally published as a special issue of Journal of Political Marketing.

The Crossroads Elections


The Crossroads Elections

Author: Renata Duda

language: en

Publisher: Taylor & Francis

Release Date: 2024-03-28


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This wide-ranging collection acquaints American college instructors with insightful contributions and critical reflections from Europe on the study of campaigns, elections, Congress, and political behavior. Using an organizing conceptual framework of a "crossroads," which sets two parties apart on traditional democratic values, more than a dozen experts examine the political environment, issues, candidates, campaigns, media, and voters of the 2022 midterm election. Distinctive in its breadth of topics, the book covers many new issues and the most controversial aspects of 2022 using a combination of statistical and descriptive analysis. These include but are not limited to: election results, unique features of midterm elections, the role of the Supreme Court and gerrymandering in 2022, intra-party cleavages, election denialism, the role of media and campaign finance, U.S. support of Ukraine, European public opinion on American democracy, and 2022 midterm as stage setter for the 2024 presidential election.