Media Management And Live Experience
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Media Management and Live Experience
Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive media. Live media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier League, Olympics, NBA and Bundesliga – plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One. Business models in this media category start with ticketing and advertising – now amplified with ecommerce, affiliate marketing, subscription and gambling transactions. Deep dives ask: Why is Saudi Arabia investing billions into golf and football? Why is standup comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future? With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries.
Navigating the Paradoxes of Digital Transformation in the Creative and Cultural Industries
This book focuses on exploring the significant changes driven by digital transformation in the creative and cultural industries. It provides a thorough examination of the paradoxes that emerge as these sectors adopt digital technologies while striving to uphold their core values and identities. Through detailed analysis, case studies, and empirical research, the author address the complex challenges and opportunities faced by creative organizations. The book emphasizes the need to consider three key paradoxes: the tension between access and exclusivity, the balance between originality and replication, and the challenge of preserving local identity while pursuing global reach. Offering a well-rounded view of the challenges, dilemmas, and opportunities brought about by digital transformation, this book incorporates substantial evidence-based material. It will help scholars and researchers better understand the complexities of digital change and its impact on the creative and cultural industries.
Machiavelli, Marketing, and Management
This text aims to provide insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and to highlight their relevance to the manager today.