Measuring And Evaluating Effectiveness
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Measuring and Evaluating Effectiveness
Author: Pasquale De Marco
language: en
Publisher: Pasquale De Marco
Release Date: 2025-04-20
Are you looking to measure and evaluate the effectiveness of your programs, products, or services? This comprehensive guide provides you with the tools and techniques you need to make informed decisions and improve outcomes. With clear explanations, practical examples, and thought-provoking insights, this book covers everything you need to know about measurement and evaluation, including: * The fundamental concepts of measurement, including definitions, types, and levels * The practical aspects of measurement, such as item development, data collection, and analysis * The role of measurement in decision-making, policy, research, and quality improvement * The importance of validity, reliability, and ethics in measurement * The challenges and limitations of measurement Whether you are a student, researcher, practitioner, or simply someone interested in understanding the world around you, this book is an invaluable resource. With its systematic approach and emphasis on real-world applications, it will empower you to measure and evaluate with confidence. **Key Features:** * Comprehensive coverage of all aspects of measurement and evaluation * Clear and concise explanations, making complex concepts easy to understand * Practical examples and case studies, demonstrating how measurement and evaluation can be applied in different settings * Thought-provoking insights and discussion questions, encouraging critical thinking and deeper understanding * A focus on validity, reliability, and ethics, ensuring that measurements are accurate, meaningful, and fair **Benefits:** * Gain a solid understanding of the fundamental principles of measurement and evaluation * Learn how to design and implement effective measurement and evaluation plans * Develop the skills necessary to analyze and interpret data * Make informed decisions based on evidence * Improve the effectiveness of your programs, products, or services **Target Audience:** * Students in social sciences, public health, education, business, and other fields * Researchers conducting quantitative or qualitative studies * Practitioners in program evaluation, quality improvement, and policy analysis * Anyone interested in understanding and evaluating the effectiveness of programs, products, or services If you like this book, write a review on google books!
Measuring Advertising Effectiveness
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Developing a Protocol for Observational Comparative Effectiveness Research: A User's Guide
Author: Agency for Health Care Research and Quality (U.S.)
language: en
Publisher: Government Printing Office
Release Date: 2013-02-21
This User’s Guide is a resource for investigators and stakeholders who develop and review observational comparative effectiveness research protocols. It explains how to (1) identify key considerations and best practices for research design; (2) build a protocol based on these standards and best practices; and (3) judge the adequacy and completeness of a protocol. Eleven chapters cover all aspects of research design, including: developing study objectives, defining and refining study questions, addressing the heterogeneity of treatment effect, characterizing exposure, selecting a comparator, defining and measuring outcomes, and identifying optimal data sources. Checklists of guidance and key considerations for protocols are provided at the end of each chapter. The User’s Guide was created by researchers affiliated with AHRQ’s Effective Health Care Program, particularly those who participated in AHRQ’s DEcIDE (Developing Evidence to Inform Decisions About Effectiveness) program. Chapters were subject to multiple internal and external independent reviews. More more information, please consult the Agency website: www.effectivehealthcare.ahrq.gov)