Maximum Bob Singer
Download Maximum Bob Singer PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Maximum Bob Singer book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
What's Your Story?
“As usual these two future-finders have their fi ngers on the pulse of what’s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ‘But wait! A story goes with it!’ You need to read this book to fi nd out why.” —Alan Webber, Co-founder, Fast Company magazine “A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wacker’s story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands.” —Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What’s Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story...create the back story that makes it believable...make sure your story cuts through today’s relentless bombardment of consumer messages...and gets heard, remembered, and acted on. THE TEN FUNCTIONS OF STORYTELLING Discovering what stories can do for your business THE ABOLITION OF CONTEXT Telling stories when the past no longer defines the future THE FIVE MOST IMPORTANT STORY THEMES Leveraging themes your audiences will understand and believe APPLIED STORYTELLING 101 Storytelling for your industry, your company, your brand, and you MASTERING YOUR STORYTELLER’S TOOLBOX Making your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Today’s Increasingly Skeptical Marketplace Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker
Justice Denoted
Author: Terry White
language: en
Publisher: Bloomsbury Publishing USA
Release Date: 2003-09-30
White provides the most comprehensive scholarly compilation of fictional work of legal suspense in existence. Primarily a bibliography of novels, it also annotates plays, scripts for film and television, novelizations, and short-story collections about lawyers and the law. The idea behind the principal of selection is to disdain labels that reduce the variety of the legal thriller to a subgenre of mystery fiction. Novels that range from suspense thrillers through science fiction to the philosophical novel are included if justice is thematically important. It is therefore an eclectic reference source beyond a compilation of books about lawyers as protagonists. Its biographical and scholarly information about authors, major and minor, and their novels or works is traditionally encyclopedic and objective regardless of whether the work has been genre-defined, or worse—deified as a classic or denigrated as a bestseller. Many novels included are long out of print, but historically interesting for their contribution to the lineage of the courtroom drama, showing that the history of the legal thriller is one of the major branches of modern literature since the Age of Reason. The criterion of justice denoted moves beyond the fact of lawyers and courtrooms to select seminal novels like Robert Travers' Anatomy of a Murder as well as the romantic potboiler. Among the more than 2,000 works are the Perry Mason novels of Erle Stanley Gardner, John Mortimer's Rumpole series, along with a staple of fiction by major authors of the genre like John Lescroart, Lisa Scottoline, Margaret Maron, Scott Turow, and John Grisham. There are also individual works by Shakespeare, Goethe, Kafka, Camus, and Twain delineating humanity's obsession with the law as its shining prop of civilization and, alternative, béte-noire of the common individual caught up in its maw. The appendices include comments by lawyer-novelist Michael A. Kahn, a historical introduction to the legal thriller, craft notes by writers and prominent trial lawyers responding to author and lawyer questionnaires, bibliography of critical sources and articles, series characters, and the legal terminology found in courtroom dramas and novels. An essential reference tool for scholars, researchers as well as the occasional reader of legal thrillers.
Branding Strategies for Success (Collection)
3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them! In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invaluable lessons of one of history’s most successful brand revitalizations: the reinvigoration of McDonald’s®. Drawing on that experience, the authors introduce a systematic blueprint for resurrecting any brand, and driving it to unprecedented success. Learn how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on profound knowledge of your customers... leverage innovation to reinvent your total brand experience… create a “plan to win,” and execute on it. The Truth About Creating Brands People Love reveals 51 bite-size, easy-to-use techniques for building great brands, and keeping them great. Learn powerful truths about positioning brands and developing brand meaning; using brands to drive corporate profits; managing advertising, pricing, and segmentation, and much more. Finally, What’s Your Story?: Storytelling to Move Markets, Audiences, People and Brands shows how to leverage the universal human activity of storytelling: your most powerful, most underutilized tool for competitive advantage. Legendary business thinkers Ryan Mathews and Watts Wacker help you take control of the stories your business tells, make them believable and unforgettable, make them move your customers to act! From world-renowned leaders and experts, including Larry Light, Joan Kiddon, Brian D. Till, Donna D. Heckler, Ryan Mathews, and Watts Wacker