Mastering Web 2 0
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Mastering Web 2.0
Author: Susan Rice Lincoln
language: en
Publisher: Kogan Page Publishers
Release Date: 2009-06-03
Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.
The Secret Reasons Why Teachers Are Not Using Web 2.0 Tools and What School Librarians Can Do about It
Author: Peggy Milam Creighton Ph.D.
language: en
Publisher: Bloomsbury Publishing USA
Release Date: 2012-04-13
School librarians need a simple action plan for overcoming the barriers to adopting School Library 2.0. This book provides one, and describes how fully integrating technology would dramatically benefit 21st-century schools. Web 2.0 and its associated tools have the power to substantially increase student achievement. This book has two straightforward primary purposes: to detail the research-based reasons classroom teachers fail to incorporate Web 2.0 tools into their instruction and collaboration with other educators; and to provide actionable strategies to rectify these omissions. The Secret Reasons Why Teachers Are Not Using Web 2.0 Tools and What School Librarians Can Do about It provides authoritative definitions of Web 2.0, explains the types of Web 2.0 tools suited for use in educational settings, examines the research-based reasons they are underutilized, and offers strategies for school librarians to model the use of technology-enabled tools—and for teaching others to do so. This book will benefit anyone wishing to effect a positive social change in improving student achievement: practicing K–12 librarians and educators, K–12 school and district administrators, and researchers in the field of K–12 education.
Web 2.0 Heroes
Max Mancini : eBay -- Alan Meckler : Internet.com -- Eric Engleman : Bloglines -- Gina Bianchini : Ning -- Dorion Carroll : Technorati -- Raju Vegesna : Zoho -- Richard MacManus : Read/write Web & Web 2.0 Workgroup -- TJ Kang : Thinkfree -- Patrick Crane : LinkedIn -- Shaun Walker : DotNetNuke -- Biz Stone : Twitter -- Seth Sternberg : Meebo -- Joshua Schachter : del.icio.us -- Ranjith Kumaran : YouSendIt -- Garrett Camp : StumbleUpon -- Rodrigo Madanes : Skype -- Rod Smith : IBM Corporation -- Tim Harris : Microsoft Corporation -- Bob Brewin & Tim Bray : Sun Microsystems -- Michele Turner : Adobe Systems Incorporated