Mastering Pricing Strategies
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Mastering Pricing Strategies
Author: Pasquale De Marco
language: en
Publisher: Pasquale De Marco
Release Date: 2025-03-22
In today's hypercompetitive global marketplace, pricing is more important than ever before. Companies that want to succeed need to be able to price their products and services in a way that maximizes their profitability and gives them a competitive advantage. This book is the ultimate guide to pricing for business success. Written by two leading experts in the field, it covers everything you need to know about pricing, from the basics of cost-plus pricing to advanced techniques like dynamic pricing and psychological pricing. You'll learn how to set prices that reflect the value of your products or services, how to price for different markets and customer segments, and how to manage price changes effectively. Whether you're a small business owner, a marketing manager, or a sales professional, this book will give you the tools and knowledge you need to make better pricing decisions and improve your bottom line. With the strategies and techniques in this book, you'll be able to: * Set prices that maximize your profitability * Price for different markets and customer segments * Manage price changes effectively * Use pricing to gain a competitive advantage * Price for the future With real-world examples and case studies from a variety of industries, this book is the essential resource for anyone who wants to master the art of pricing. Learn how to price your products and services for maximum profit and gain a competitive advantage in today's market. This book is your complete guide to pricing strategy, with everything you need to know to make better pricing decisions and improve your bottom line. If you like this book, write a review!
Pricing Strategies
Author: Fouad Sabry
language: en
Publisher: One Billion Knowledgeable
Release Date: 2024-02-04
What is Pricing Strategies When it comes to selling a product or service, a company has a number of different pricing techniques at its disposal. The top executives of a firm must first assess the company's price position, pricing segment, pricing capabilities, and competition pricing reaction strategy before they can choose which pricing strategy will be the most beneficial for the company. Pricing strategies and tactics varies not only from one company to the next, but also from one nation to another, from one culture to another, from one industry to another, and over the course of time, as a result of the maturation of industries and marketplaces as well as wider economic conditions. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Pricing strategies Chapter 2: Monopoly Chapter 3: Price discrimination Chapter 4: Product bundling Chapter 5: Pricing Chapter 6: Product differentiation Chapter 7: Porter's five forces analysis Chapter 8: Price skimming Chapter 9: Cost-plus pricing Chapter 10: Porter's generic strategies Chapter 11: Barriers to entry Chapter 12: Yield management Chapter 13: Non-price competition Chapter 14: Rebate (marketing) Chapter 15: Dynamic pricing Chapter 16: Value-based pricing Chapter 17: Marketing channel Chapter 18: Premium pricing Chapter 19: Pay what you want Chapter 20: Customer cost Chapter 21: Types of e-commerce (II) Answering the public top questions about pricing strategies. (III) Real world examples for the usage of pricing strategies in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Pricing Strategies.
The Science of Pricing Strategies
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