Mastering Marketing Mojo Strategies And Techniques To Build Brands In A Digital Age
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Mastering Marketing Mojo: Strategies and Techniques to Build Brands in a Digital Age
Author: Pasquale De Marco
language: en
Publisher: Pasquale De Marco
Release Date: 2025-07-11
In today's digital age, businesses face a marketing landscape that is more competitive, complex, and fragmented than ever before. Consumers are bombarded with thousands of marketing messages every day, and they have the power to tune out those that don't capture their attention. Marketing Mojo is the key to cutting through the clutter and reaching consumers in a meaningful way. It is a strategic philosophy that helps businesses build strong brands, create seamless customer experiences, and measure the impact of their marketing efforts. This book is a comprehensive guide to Marketing Mojo. It provides businesses with the tools and strategies they need to: * Build a strong brand identity that resonates with consumers * Create a consistent and positive customer experience across all channels * Develop a cohesive marketing strategy that aligns with business goals * Utilize content marketing and storytelling to engage and captivate audiences * Harness the power of social media and influencer engagement to reach new customers * Optimize search engine rankings and utilize paid advertising to drive traffic to their website * Build relationships with the media and generate positive publicity * Measure the effectiveness of their marketing campaigns and make data-driven decisions Whether you're a small business owner, a marketing professional, or simply someone who wants to learn more about marketing, this book is for you. It is packed with practical advice, case studies, and real-world examples that will help you take your marketing to the next level. With Marketing Mojo, you can create a brand that consumers love, build lasting relationships with your customers, and achieve sustainable growth in the face of ever-changing market dynamics. If you like this book, write a review!
The Management Shift
Research shows that corporate life expectancy and performance have declined 75% in the last 50 years - organizations need a different approach if they are to survive, let alone thrive. While people are often stated as a company's greatest asset, few businesses have a clear model of leadership that improves engagement, removes barriers to innovation, and uncovers hidden strengths in people and the organization. This book addresses that need and, more importantly, demonstrates HOW organizations can make The Management Shift to a new way of thinking and working. Professor Hlupic argues that organizations now need to adopt a leadership style that focuses on people, purpose and knowledge sharing, creating new types of value and ultimately improving innovation and engagement - leading to improved business. Based on leading-edge research supported by numerous case studies, which demonstrate the power and impact of change, The Management Shift offers managers a practical and systemic approach to diagnose leadership issues in their organization. It then provides an implementation process to shift their mindset and organizational culture to the new level of thinking, performance, and ultimately business success.
Understanding Disney
Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults? In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company – one of the largest media and entertainment corporations in the world – continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney’s classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.