Mastering Disruption A Practical Guide To Understanding New Age Business Models
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Mastering Disruption
The need for this book is driven by the rapid pace of change and innovation in the business world. Traditional business models and strategies that may have worked in the past are no longer as effective, and new technologies and emerging trends are constantly disrupting the industry. To stay ahead of the curve and remain competitive in the modern business world, it is critical to gain a deep understanding of new business models and strategies that can help businesses succeed. Not only businesses but also working professionals need to stay up to date with the latest trends and best practices in management and business, and to adapt to the rapidly changing landscape of the industry. The book provides new insights, knowledge and a framework to help readers navigate the changes likely to come at a much faster pace thanks to disruptive technology. Read this book to position yourself for success in a rapidly changing world and stay ahead of the curve.
Mastering Disruption
Author: Ganesh Krishnan
language: en
Publisher: Penguin Random House India Private Limited
Release Date: 2025-01-30
The need for this book is driven by the rapid pace of change and innovation in the business world. Traditional business models and strategies that may have worked in the past are no longer as effective, and new technologies and emerging trends are constantly disrupting the industry. To stay ahead of the curve and remain competitive in the modern business world, it is critical to gain a deep understanding of new business models and strategies that can help businesses succeed. Not only businesses but also working professionals need to stay up to date with the latest trends and best practices in management and business, and to adapt to the rapidly changing landscape of the industry. The book provides new insights, knowledge and a framework to help readers navigate the changes likely to come at a much faster pace thanks to disruptive technology. Read this book to position yourself for success in a rapidly changing world and stay ahead of the curve.
Marketing Mixology: Four Essential Ingredients for Marketing Success
Author: Ambi Parameswaran
language: en
Publisher: Westland Business
Release Date: 2025-04-22
CUT THROUGH THE NOISE AND GET STRAIGHT TO THE CORE OF EFFECTIVE MARKETING. Consumer preferences shift in a heartbeat these days. Get fighting fit and stay ahead of the curve with Marketing Mixology, your essential toolkit for navigating the dynamic marketscape. Expert brand coach and advertising/marketing veteran Ambi Parameswaran distils the four core skills you need to thrive—understanding consumers, brand building, negotiation and selling, and communication—offering practical insights and new-age wisdom for both seasoned professionals and aspiring marketers. Master the art of agile marketing, turbocharge your career and make your brand relevant in a world that never stops changing.