Mastering Business Strategy
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Mastering Business Planning and Strategy
Paul Elkin provides a practical guide to developing successful business plans and strategies. 'Mastering Business Planning and Strategy' looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing and managing change.
Mastering Strategy
Everyone in business is involved in strategy, either formulating it or implementing it. Using case studies and examples of what leading companies are doing, this textbook presents the latest ideas from the world's four top business schools.