Marketing Management Book Is Useful For Bba Bcom Bms Mba Pgdm Courses
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Marketing Management : Book is useful for BBA, BCom, BMS, MBA, PGDM courses
Author: Dr. Satish G. Athawale
language: en
Publisher: Crown Publishing
Release Date: 2025-03-12
Marketing management books for BBA and MBA students focus on the essential principles and strategies of marketing. They introduce the marketing mix (4Ps)—Product, Price, Place, and Promotion—as foundational elements. Understanding consumer behavior and market research is emphasized, helping students analyze and respond to market needs effectively. Topics like branding, positioning, and digital marketing are also central, reflecting modern marketing practices. Books cover strategic marketing, including marketing planning, competitive analysis using tools like Porter's Five Forces, and product lifecycle management. They often include case studies to apply theoretical concepts to real-world scenarios and explore global marketing strategies. Ethics and corporate social responsibility (CSR) in marketing are also discussed, highlighting the importance of ethical practices in business. Thise textbooks prepare students for real-world marketing challenges by building a strong theoretical base and offering practical applications.
Elements of Marketing Management
A Student friendly book suited to the Indian Classroom. This book has been written primarily for students and teachers of commerce at the undergraduate level (B.Com. & B.B.A) and postgraduate students of management (MBA). However, it can be recommended for other postgraduate management courses . It can be used as ready reference by students of any other discipline to get an idea about the basics of Marketing. Written in simple, lucid language it has a number of practical examples and case studies to facilitate understanding and engage readers. It is good preparatory material for teachers of Marketing. Contents- An Introduction to Marketing ManagementMarketing Planning and StrategyMarketing Research and Consumer Behavior
Textbook of Marketing Management
This book has been written for the MBA/BBA/ME/M.TECH/BE/B.Tech students of All University with latest syllabus for ECE, EEE, CSE, IT, Mechanical, Bio Medical, Bio Tech, BCA, MCA and All B.Sc Department Students. The basic aim of this book is to provide a basic knowledge in Marketing Management. Marketing Management for engineering & Management students of degree, diploma & AMIE courses and a useful reference for these preparing for competitive examinations. All the concepts are explained in a simple, clear and complete manner to achieve progressive learning. This book is divided into five chapters. Each chapter is well supported with the necessary illustration practical examples and question bank.