Marketing Intelligent Systems Using Soft Computing
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Marketing Intelligent Systems Using Soft Computing
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.
Soft Computing and Intelligent Systems Design
Traditional artificial intelligence (AI) techniques are based around mathematical techniques of symbolic logic, with programming in languages such as Prolog and LISP invented in the 1960s. These are referred to as "crisp" techniques by the soft computing community. The new wave of AI methods seeks inspiration from the world of biology, and is being used to create numerous real-world intelligent systems with the aid of soft computing tools. These new methods are being increasingly taught at the upper end of the curriculum, sometimes as an adjunct to traditional AI courses, and sometimes as a replacement for them. Where a more radical approach is taken and the course is being taught at an introductory level, we have recently published Negnevitsky's book. Karray and Silva will be suitable for the majority of courses which will be found at an advanced level. Karray and de Silva cover the problem of control and intelligent systems design using soft-computing techniques in an integrated manner. They present both theory and applications, including industrial applications, and the book contains numerous worked examples, problems and case studies. Covering the state-of-the-art in soft-computing techniques, the book gives the reader sufficient knowledge to tackle a wide range of complex systems for which traditional techniques are inadequate.
The Effect of Information Technology on Business and Marketing Intelligence Systems
Author: Muhammad Alshurideh
language: en
Publisher: Springer Nature
Release Date: 2023-03-12
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.