Marketing Analysis And Prediction Using Machine Learning And Deep Learning With Python
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MARKETING ANALYSIS AND PREDICTION USING MACHINE LEARNING AND DEEP LEARNING WITH PYTHON
This data set was provided to students for their final project in order to test their statistical analysis skills as part of a MSc. in Business Analytics. It can be utilized for EDA, Statistical Analysis, and Visualizations. Following are the features in the dataset: ID = Customer's unique identifier; Year_Birth = Customer's birth year; Education = Customer's education level; Marital_Status = Customer's marital status; Income = Customer's yearly household income; Kidhome = Number of children in customer's household; Teenhome = Number of teenagers in customer's household; Dt_Customer = Date of customer's enrollment with the company; Recency = Number of days since customer's last purchase; MntWines = Amount spent on wine in the last 2 years; MntFruits = Amount spent on fruits in the last 2 years; MntMeatProducts = Amount spent on meat in the last 2 years; MntFishProducts = Amount spent on fish in the last 2 years; MntSweetProducts = Amount spent on sweets in the last 2 years; MntGoldProds = Amount spent on gold in the last 2 years; NumDealsPurchases = Number of purchases made with a discount; NumWebPurchases = Number of purchases made through the company's web site; NumCatalogPurchases = Number of purchases made using a catalogue; NumStorePurchases = Number of purchases made directly in stores; NumWebVisitsMonth = Number of visits to company's web site in the last month; AcceptedCmp3 = 1 if customer accepted the offer in the 3rd campaign, 0 otherwise; AcceptedCmp4 = 1 if customer accepted the offer in the 4th campaign, 0 otherwise; AcceptedCmp5 = 1 if customer accepted the offer in the 5th campaign, 0 otherwise; AcceptedCmp1 = 1 if customer accepted the offer in the 1st campaign, 0 otherwise; AcceptedCmp2 = 1 if customer accepted the offer in the 2nd campaign, 0 otherwise; Response = 1 if customer accepted the offer in the last campaign, 0 otherwise; Complain = 1 if customer complained in the last 2 years, 0 otherwise; and Country = Customer's location. The machine and deep learning models used in this project are K-Nearest Neighbor, Random Forest, Naive Bayes, Logistic Regression, Decision Tree, Support Vector Machine, LGBM classifier, Gradient Boosting, XGB classifier, MLP classifier, and CNN 1D. Finally, you will plot boundary decision, ROC, distribution of features, feature importance, cross validation score, and predicted values versus true values, confusion matrix, learning curve, performance of the model, scalability of the model, training loss, and training accuracy.
Proceedings of the 5th International Conference on Data Science, Machine Learning and Applications; Volume 1
This book (Volume 1) includes peer reviewed articles from the 5th International Conference on Data Science, Machine Learning and Applications, 2023, held at the G Narayanamma Institute of Technology and Sciences, Hyderabad on 15-16th December, India. ICDSMLA is one of the most prestigious conferences conceptualized in the field of Data Science & Machine Learning offering in-depth information on the latest developments in Artificial Intelligence, Machine Learning, Soft Computing, Human Computer Interaction, and various data science & machine learning applications. It provides a platform for academicians, scientists, researchers and professionals around the world to showcase broad range of perspectives, practices, and technical expertise in these fields. It offers participants the opportunity to stay informed about the latest developments in data science and machine learning.
Utilizing AI and Machine Learning in Financial Analysis
Machine learning models can imitate the cognitive process by assimilating knowledge from data and employing it to interpret and analyze information. Machine learning methods facilitate the comprehension of vast amounts of data and reveal significant patterns incorporated within it. This data is utilized to optimize financial business operations, facilitate well-informed judgements, and aid in predictive endeavors. Financial institutions utilize it to enhance pricing, minimize risks stemming from human error, mechanize repetitive duties, and comprehend client behavior. Utilizing AI and Machine Learning in Financial Analysis explores new trends in machine learning and artificial intelligence implementations in the financial sector. It examines techniques in financial analysis using intelligent technologies for improved business services. This book covers topics such as customer relations, predictive analytics, and fraud detection, and is a useful resource for computer engineers, security professionals, business owners, accountants, academicians, data scientists, and researchers.