Market Based View Theory
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Market Entry Strategies in Eastern Europe in the Context of the European Union
Author: Michael Klug
language: en
Publisher: Springer Science & Business Media
Release Date: 2007-11-03
There are many reasons why firms decide to extend their business operations by entering foreign markets. Whether it is a defensive step aimed at avoiding the consequences of saturating domestic markets or an offensive strategy based on the expectations of unusual profits, the most common market entry drivers are widely discussed and understood. What remains open is the most intriguing question of the selection of a particular market entry mode and the factors determining the right choice. On a theoretical ground the problem may be reduced to the issue of how many links of the Value Chain should be moved abroad in the process of international expansion. In practical terms the choice of a market-entry mode means a set of decisions taken in each particular case of a firm going international. The complexity of the task involves many different areas like the amount of risk, the scope of control, the level of capital involvement and financial efficiency. This is one of the reasons why there is no universal theory explaining the optimal way of making a successful market entry. The multitude of views on this subject does not make the question easier.
The Alignment Performance Link in Purchasing and Supply Management
Author: Christian Baier
language: en
Publisher: Springer Science & Business Media
Release Date: 2008-08-11
Christian Baier empirically investigates the alignment-performance link in PSM. His findings provide clear guidance to practitioners on how to design their purchasing strategies and practices to achieve maximum alignment and thus effectively contribute to the firm’s competitive advantage.
Innovation and Strategy
Author: Rajan Varadarajan
language: en
Publisher: Emerald Group Publishing
Release Date: 2018-06-29
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.