March Book Ads Pdf
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. . . And Communications for All
In . . . And Communications for All, 16 leading communications policy scholars present a comprehensive telecommunications policy agenda for the new federal administration. This agenda emphasizes the potential of information technologies to improve democratic discourse, social responsibility, and the quality of life along with the means by which it can be made available to all Americans. Schejter has assembled an analysis of the reasons for the failure of the Telecommunications Act of 1996, and offers an international benchmark for the future of telecommunications. Addressing a range of topics, including network neutrality, rural connectivity, media ownership, minority ownership, spectrum policy, universal broadband policy, and media for children, it articulates a comprehensive vision for the United States as a twenty-first-century information society that is both internally inclusive and globally competitive.
Current Affairs March 2021 E-Book! Get PDF for monthly updates.
Download PDF for Current Affairs March 2021 E-Book! Get a precise summary on all important facts & relevant news that happened in the month of March. Improve your GK section now with our monthly Current Affairs E-Book and ace the competitive exams!
Black Ops Advertising
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.