Mapping Innovation A Playbook For Navigating A Disruptive Age Getabstract Summary
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Mapping Innovation: A Playbook for Navigating a Disruptive Age (getAbstract Summary).
Learn basic principles and repeatable frameworks for encouraging innovation and disruption, in this audio-only summary of Greg Satwell?s popular book.
Mapping Innovation: A Playbook for Navigating a Disruptive Age (getAbstract Summary)
Innovation can be a long, tough slog. Consider the Macintosh. In 1968, U.S. government engineer Douglas Engelbart used a keyboard and an innovation he called a "mouse" to create, edit, and move text on a screen. It wasn't until 1984, 16 years after Engelbart's demonstration, that Steve Jobs transformed those developments into the Macintosh. Innovation must move much more quickly now. In his popular book, Mapping Innovation: A Playbook for Navigating a Disruptive Age, Greg Satell explains how innovation works, what it requires, how to manage it, and how to do it well. This audio-only summary by getAbstract consolidates his comprehensive innovation manual into a 10-minute guide that's perfect for busy startups, investors, large firms, and small 476536564es. This audiobook summary was created by getAbstract, the world's largest provider of 476536564 book summaries. We are pleased to offer this training in our library.
Mapping Innovation (PB)
Author: Greg Satell
language: en
Publisher: McGraw Hill Professional
Release Date: 2017-05-26
Map the innovation space—and blaze a path to profits and growth Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies—a straight line to success!—and some are so technical that readers get lost before they begin. Now, there’s Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products—and shows you how to replicate their success. Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework—the Innovation Matrix—for discovering which “type” of innovation process best suits the problem you need to solve. It’s about asking the right questions, so that you can apply the right strategies to the problems you need to solve. In the end, you’ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forqward, and leverage digital platforms to your advantage. Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.