Manipulation Tactics And Consumer Behavior Creating A Desire To Purchase In The Digital Era
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Manipulation Tactics and Consumer Behavior. Creating a Desire to Purchase in the Digital Era
Essay from the year 2019 in the subject Business economics - Miscellaneous, grade: A, Atlantic International University, language: English, abstract: A desire to purchase goods and services is fostered by marketers. Marketers can incorporate manipulation tactics into their efforts to create mass product appeal, effectively controlling consumer behavior. This practice, however, is not permitted as per the American Marketing Association's Statement of Ethics. This ethics statement incorporates the principles of maleficence and honesty as core components of ethical norms and values, respectively. These ethical principles are congruent with the technological capabilities that serve as the foundation of the digital era, as the digital era results in increased transparency. This transparency ultimately leads some corporations to adjust their marketing approaches, which others may or may not implement different forms of consumer manipulation.
Navigating the Deepfake Conundrum: A Manager's Roadmap
This book provides a structured roadmap for managers, researchers, and policymakers to navigate the evolving landscape, offering insights into brand perception, financial decision-making, corporate transparency, and governance. Deepfake technology is reshaping industries, raising critical ethical, managerial, and regulatory challenges. Bringing together interdisciplinary research, it blends statistical analysis, structural equation modeling, and bibliometric approaches to explore real-world applications and mitigation strategies. With case studies spanning hospitality, sports, education, and SMEs, the book equips professionals with tools to detect, manage, and ethically engage with deepfake advancements. An essential resource for academics, business leaders, and policymakers, it fosters informed decision-making in an era of digital deception.
Consumer Culture
Author: The New York Times Editorial Staff
language: en
Publisher: The Rosen Publishing Group, Inc
Release Date: 2019-12-15
Shopping is a pastime ingrained in American life, from the annual Black Friday sales to the rise in prominence of big-box stores such as Target and Walmart. But as customers have shifted to using online merchants such as Amazon, businesses have had to fight to reach consumers. This collection features articles that address trends in consumer culture, explaining the psychology behind what we buy and the significance of consumer habits to the larger economy. It also tells the story of individuals who are beginning to fight back, seeking to disrupt the powerful cycle of consumer capitalism. Media literacy questions and terms are included to further engage readers with reporting styles and techniques.