Managing With Dual Strategies
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Managing with Dual Strategies
Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic market planning, once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for not one but two distinct planning horizons. Managing with dual strategies, Abell argues, calls for new approaches not only to planning, but to organizational structure and management control. He makes specific recommendations on how current operating practices need to be adapted, and shows how leading firms are recognizing the dual nature of management as a new way of organizational life. Planning for the present, Abell shows, requires a vision of how the firm must operate now given its unique competencies and resources. By involving each level within the management team from the CEO to financial planners, to line managers, Abell details how firms can pinpoint market opportunities through careful segmentation and identification of key success factors to "connect" with customers. At the same time, he distinguishes the importance of horizontal relationships for defining and focusing on internal strategies, and vertical relationships for being attuned to changing market realities. Success today, he warns, does not ensure success tomorrow. Abell describes how world-class leaders such as Nestlé, Caterpillar, and Heineken monitor both internal and external forces for market change, successfully mastering the present, and preempting the future. Preparing for the future requires understanding the full range of activities industry-wide, and anticipating changes in technology, buyer/seller behavior, and product life cycles. Abell explains how companies can develop and implement these co-existing visions and address the real forms of change that vitally affect their future -- today and tomorrow.
An International Perspective on Advancing Technologies and Strategies for Managing Dual-Use Risks
Author: National Research Council
language: en
Publisher: National Academies Press
Release Date: 2005-12-08
As part of a study of current and future research in the life sciences that contains applications relevant to development of agents of biological origin 5 to 10 years into the future, an NRC/IOM committee held an international workshop in 2004 to examine advancing technologies from a global point of view. Experts from different fields and from around the world presented their diverse outlooks on these technologies and forces that drive technological progress; local and regional capacities for life sciences research, development, and application (both beneficial and nefarious); national perceptions of the dual-use risk of advancing technologies; and strategic measures that have been taken or could be taken to manage the use of technology for malevolent purposes. This report summarizes the formal and informal discussions held at the workshop.
Encyclopedia of Strategic Leadership and Management
Strategic leadership techniques are the cornerstone to positive growth and prosperity within businesses and organizations. Implementing new management strategies and practices helps to ensure managers are optimizing their resources and driving innovation. The Encyclopedia of Strategic Leadership and Management investigates emergent administrative techniques and business practices being utilized within corporate and educational settings. Highlighting empirical research and best practices within the field, this encyclopedia will be an authoritative reference source for students, researchers, faculty, librarians, managers, and leaders across various disciplines and cultures.