Managing Product And Service Development Text And Cases

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Managing Product and Service Development: Text and Cases

"With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of our economy. With its emphasis on the experimental and exploratory aspects of product and service development, this book stresses the importance of maintaining a fresh and innovative perspective in design and development. The case studies, readings, and exercises are integrated into three pedagogically consistent modules that are supported through an array of teaching tools. This supplementary material (module notes, teaching notes & plans, and presentation material) is available to all adopting instructors."--BOOK JACKET.
Managing Product and Service Development

This work stresses the importance of maintaining a fresh and innovative perspective in design and development, through its emphasis on the experimental and exploratory aspects of product and service development.
Handbook of Research on Technology Project Management, Planning, and Operations

"This book provides a compendium of terms, definitions and explanations of concepts, processes and acronyms that reflect the growing trends, issues, and applications of technology project management"--Provided by publisher.