Managing For Profits

Managing Customers For Profit: Strategies To Increase Profits And Build Loyalty

Publishing for Profit

Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.

Project Management for Profit

If your work involves projects, then this book is for you. It will show every company owner and project managerat businesses large and smallhow to run projects differently. Youll benefit if youve ever: been over budget on a project exceeded a timeline on a project worked on a project that completely stalled as you neared the finish line lost money on a sure-thing project and had no idea why noticed that scope and feature creep held you back watched a project take three times as long as planned felt too embarrassed to perform a review of your successes and failures wondered whether your project actually made any money By the time you finish the book, youll be ready to implement Project Management for Profit in your own companyand be prepared to keep your projects **on track** and **on budget**.