Managing As Designing
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Managing as Designing
Author: Richard J. Boland Jr.
language: en
Publisher: Stanford University Press
Release Date: 2004-07-28
Managing as Designing explores "the design attitude," a new focus for analysis and decision making for managers that draws on examples of decision making and leadership in architecture, art, and design. Based on a series of conference papers given at the opening of the Peter B. Lewis Building (designed by Frank Gehry) at the Weatherhead School of Management, Case Western Reserve University, the book includes keynote speeches from Frank Gehry and Karl Weick. The premise of this book is that managers should act not only as decision makers, but also as designers. Though decision and design are inextricably linked in management action, managers and scholars have too long emphasized the decision face of management over the design face. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude. The book will appeal primarily to scholars of management theory and organization strategy and managers, with many contributions from a variety of academic backgrounds including architecture, sociology, design, history, choreography, strategy, economics, music, and accounting. There is a potential for strong crossover appeal to these groups, especially to those people and groups interested in design and product development.
Design Management
Brings together the study of two different disciplines: design and management. Promotes a clearer understanding of the relationship between the two and its importance within an organisation. Clear guide to managing the strategy, the process and the implementation of a project from conception to delivery.
Design Management
Designers are more in-demand than ever, and companies worldwide are creating new leadership roles to manage them. With only a few select institutions teaching effective design management practices, self-taught designers are on the rise, and resources are needed to guide them. Design Management is here to hone your capacity to manage like a leader and magnify your team’s potential, demonstrating how to combine managerial and leadership competencies leveraging neuroscience, psychology, and sociology notions. This book will help eager designers learn the behavioral abilities required to create, lead and manage high-performing design teams using a systemic, context-agnostic, and therefore repeatable approach. While effective design management is vital in these times of complexity and fast change in organizations, the available literature is insufficient, predominately informative, not based on research, and not actionable. Design Management fills that gap by illuminating the skills you need to lead your team to success. Come away from Design Management with confidence about how to manage like a leader leveraging different leadership mindsets to nurture creative collaboration and optimize the design operations. Whether you are a designer preparing for the first leadership role or an already established design manager intentioned to expand attitudinal and behavioral competencies, this book belongs on your shelf. Design Management is here to assist you in the long haul.