Malhotra Digital
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Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Author: Khosrow-Pour, D.B.A., Mehdi
language: en
Publisher: IGI Global
Release Date: 2018-11-09
As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Management and Technological Challenges in the Digital Age
Businesses operate amid a digital age, and unsurprisingly, technology has engendered tools that now predominate all corners of the workplace. The ascendancy of new hardware and software poses new challenges for professionals in the field of management and human resources as corporations and companies routinely implement and incorporate digital software for goals such as improving worker productivity and tasks such as screening highly qualified candidates for vacancies. In the face of rapid change, professionals must investigate how the use of digital technology affects the culture of hiring processes, employee morale, company management, and corporate image. This book aims to promote research related to these new trends and open a new field within the areas of management and engineering. Through the course of nine chapters, contributors to Management and Technological Challenges in the Digital Age grapple with the theoretical and practical implications that technological usage carries across the range of small and large organizations in the world of business. Focuses on the latest research findings that are occurring in this field in different countries Shows how companies around the world are facing today's technological challenges Shares knowledge and insights on an international scale Keeps the readers and researchers informed about the latest developments in the field and forthcoming international studies Explains how the use of technology allows management to take a more strategic role in organizations This book affords a thorough engagement with the progresses and setbacks made through the enlistment of technological equipment and computerized procedures in the field of human resources and management while interrogating the future challenges of technology’s role.
Textbook of Family Medicine
Author: Arulrhaj
language: en
Publisher: Wolters kluwer india Pvt Ltd
Release Date: 2017-01-01
Textbook of Family Medicine, 3/e has been thoroughly revised and updated as per the requirement of general practitioners. Chapters contributed from a number of national and international experts in their respective fields makes this an authoritative text. The chapters have been thoroughly revised not only to incorporate symptomatic approach and management at primary care level but also the advanced treatment options available in tertiary care centres. With its contemporary approach and lucid presentation, the text would be of immense value to the general practitioners as well as students pursuing courses in Family medicine.