Making The Familiar Strange

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Ethnographic Engagements

In Ethnographic Engagements: Encounters with the Familiar and the Strange Delamont and Atkinson, each with over 40 years of experience as ethnographers, present strategies for designing, conducting and publishing research that contributes original insights. Ethnography is a core qualitative research method, widely used across the social sciences. However, producing good, interesting and thought-provoking ethnography is never easy. This book provides effective research strategies for combatting familiarity in the context of empirical fieldwork. The authors rehearse ways that challenge the ethnographer to avoid taken-for-granted ideas, and to make the familiar strange. The book covers the cycle of research from research questions to publication and leaving the field and brings together the central themes of their life’s work in one clearly written volume. This book is aimed at researchers at postgraduate level and beyond, their supervisors and principal investigators, and at experienced investigators who want to improve their thinking. Any ethnographer will find ideas and proposals to help them reflect self-critically and creatively about their research practice.
Culture & Truth

Exposing the inadequacies of old conceptions of static cultures and detached observers, the book argues instead for social science to acknowledge and celebrate diversity, narrative, emotion, and subjectivity.
Making the Familiar Strange

This book examines the meaning and implications of the sociological maxim, ‘make the familiar strange’. Addressing the methodological questions of why and how sociologists should make the familiar strange, what it means to ‘make the familiar strange’, and how this approach benefits sociological research and theory, it draws on four central concepts: reification, familiarity, strangeness, and defamiliarization. Through a typology of the notoriously ambiguous concept of reification, the author argues that the primary barrier to sociological knowledge is our experience of the social world as fixed and unchangeable. Thus emerges the importance of constituting the familiar as the strange through a process of social defamiliarization as well as making this process more methodical by reflecting on heuristics and patterns of thinking that render society strange. The first concerted effort to examine an important feature of the sociological imagination, this volume will appeal to sociologists of any specialty and theoretical persuasion.